TripAdvisor co-founder and CEO Stephen Kaufer introduces the new site TripAdvisor, a Massachusetts company based in Needham, announced plans to launch a new site and mobile experience that will make it easier for its customers to enhance their travel by curating social media influencers and select travel media like National Geographic and Conde-Nast Traveler. Currently in beta, the new TripAdvisor site and mobile experience is set to launch globally to the public later this year across all markets and languages where the company operates. TripAdvisor co-founder and CEO Stephen Kaufer said at a presentation in New York City, “Years ago, we revolutionized how people planned their trips by enabling travelers to benefit from the wisdom of the crowds. We have the most robust data helping us understand what all of you are going through when you’re planning this trip—which stage you’re in, where you’re looking, the past trips you’ve taken.” To date, more than 500 social media influencers, well-known consumer brands, publishers and travel partners have joined the new TripAdvisor. In addition, TripAdvisor’s team of destination experts and TripAdvisor Media Group brands, including Smarter Travel, Cruise Critic and TheFork.com, will also contribute to the site experience through unique profiles. Members will be able to follow favorite brands like National Geographic, Condé Nast Traveler, Travel Channel, Business Insider & Insider Guides, PopSugar, Great Big Story, Pandora Music, GoPro, Goop, NYC & Company (via their consumer-facing tourism website, nycgo.com), Nashville Music City, and The Knot, among many others. Members will also be able to follow leading social media influencers like television personality and restaurateur Giada De Laurentiis, as well as travel bloggers, like TravelBabbo. For information about visiting Massachusetts, go to MassVacation.com. About TripAdvisor TripAdvisor, the world’s largest travel site, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world’s largest selection of travel listings worldwide – covering approximately 7.7 million accommodations, airlines, experiences, and restaurants — TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that’s right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world’s largest travel community of 456 million average monthly unique visitors, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

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