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The Massachusetts Office of Travel & Tourism encourages tourism businesses in the Bay State to create a listing on the state’s website, visitma.com. It’s free and easy. Just go to Business.MassVacation.com and create an account. Once your account is approved, you can then create a listing for your business. Once your business is approved, you can add events and deals. Make sure your listing is complete with a picture for better representation on the site.