North of Boston CVB Tourism Summit

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The North of Boston Convention & Visitors Bureau Tourism Summit includes breakout a panel discussion on Sports Tourism with Boston Marathon Race Director Dave MacGillivray, plus breakout sessions focusing on Workforce Development and Marketing, and Tourism Industry Sectors.

A “Marketing 201″ session in the morning focuses on options to make the most of limited marketing dollars. The panel includes Phyllis M. Cahaly, CMD, Director of Partnership Marketing, Massachusetts Office of Travel & Tourism; Mary Concannon, Vice President, All Heart PR; and Mike Sperling, Founder and Director, Sperling Interactive. The Moderator is Kate Fox, Executive Director, Destination Salem.

Location: Boston Peabody Marriott, Centennial Drive, Peabody