Today, the Baker-Polito Administration, along with the Executive Office of Housing and Economic Development and the Massachusetts Office of Travel & Tourism (MOTT), announced $4 million in awards to 80 tourism organizations, chambers of commerce, and municipalities as part of the Travel and Tourism Recovery (TTR) Grant Program.
Funds from the TTR Grant Pilot Program are dedicated to marketing projects that support the My Local MA campaign, enhance tourism recovery, and have the potential to increase non-resident visitation. The program’s goal is to strengthen the Massachusetts economy through the development and enhancement of the state’s tourism industry.
Examples of projects aligned with the program’s goals include Yarmouth Chamber of Commerce for creating new website landing pages for 14 Cape Cod chambers; Greater Northampton Chamber of Commerce, for an integrated marketing campaign to promote summer festivals and local attractions; and The House of Seven Gables Settlement Association, by promoting culturally oriented visitor experiences in Salem.
“The tourism and hospitality industries are key contributors to the Commonwealth’s vibrancy and economic well-being,” said Governor Charlie Baker. “With the impact of the pandemic these industries have felt over the past two years, we are pleased to continue our support for their recovery through this important grant program.”
“Our Administration is committed to providing the resources necessary to continue supporting the momentum the tourism and hospitality industries have built toward their recovery,” said Lt. Governor Karyn Polito. “Through these grants and thanks to the partnerships with our tourism councils, municipal leaders, and regional and local chambers of commerce, together we can continue to make progress as we approach the peak season for travel and the economic impacts that follow.”
In addition, the Administration also announced a new offering, the Travel and Tourism Season Extension (TTSE) Grant Program, a $6 million program funded through the U.S. Department of Commerce’s Economic Development Agency, that focuses on promoting the visitor off-season, November through April, in Massachusetts.
“We want to ensure the Commonwealth’s economic recovery is both equitable and statewide, and this grant program is key to making progress toward both those goals,” said Housing and Economic Development Secretary Mike Kennealy. “By design, this program allows us to make targeted investments in travel and tourism, while empowering the grant recipients to leverage their own expertise to develop plans to attract visitors and the economic activity that follows.”
“By enabling regional tourism groups, destination marketing organizations and municipalities to market their specific strengths and visitor assets, the TTR grant program enhances the overall brand of Massachusetts,” said MOTT Executive Director Keiko Matsudo Orrall. “This approach also shines a spotlight on family-owned businesses, Main Street retailers and seasonal enterprises that rely on tourism dollars.”
Funded through the Tourism Trust Fund, the TTR Grant Program was open to any public, nonprofit agency, 501(c)3, or 501(c)6 that has been in operation in Massachusetts for at least two consecutive years since January 2019, and is in good standing with taxes and licenses/registrations in the Commonwealth.
The TTR and TTSE programs are in alignment with the Baker-Polito Administration’s Partnerships for Recovery Plan to help stabilize and grow the Massachusetts economy. The plan focuses on getting people back to work, supporting small businesses, fostering innovation, revitalizing downtowns, and ensuring housing stability. Through Partnerships for Recovery, the Administration has awarded more than $705 million to small businesses, and has opened new grant programs to revitalize downtowns, create winter community spaces, support cultural institutions and foundations, and fund regional economic development organizations.