The U.S. Travel Association‘s annual National Plan for Vacation Day is January 26, 2021.

Thousands of travel and tourism organizations across the United States join this annual, nationwide event to encourage Americans to use their personal time off to plan a vacation. Throughout the day, destinations, media, brands, influencers and more will share ideas and deals for future getaways to inspire Americans to start dreaming.

“National Plan for Vacation Day helps highlight the importance of taking time off to travel—both for our personal health and wellbeing and for the overall economic prosperity of our nation,” according to U.S. Travel.

The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination. The state itself is divided into 16 regions representing different parts of the Commonwealth, and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures and other marketing initiatives throughout the year.

MOTT’s current initiative, My Local MA, urges residents to eat local, stay local and shop local as a way of supporting Massachusetts small businesses during the pandemic.

For more information on vacationing in Massachusetts, and ongoing Covid-19 travel guidance, please go to