Boston area tourism and hospitality leaders along with city officials have launched a #LoveFromBoston campaign to illuminate messages of love and unity across the city, and to show support for the front line workers in health care and other essential sectors protecting the city.

The initiative, which kicked off April 4, is being led by the Greater Boston Convention & Visitors Bureau (GBCVB).

Prominent landmarks such as the Boston Convention & Exhibition Center, Zakim Bridge, TD Garden and City Hall are illuminating their facades in colors each night to remind the world of Boston’s spirit and resolve in the face of adversity.

Boston Mayor Marty Walsh said, “The #LoveFromBoston campaign embodies the spirit and strength of Boston. I want to thank the tourism and hospitality industry for offering their thanks to the selfless workers who are working day and night on the front lines to keep our city healthy and safe as we continue to move through this public health crisis.”

GBCVB President & CEO Martha Sheridan said, “This idea, #LoveFromBoston, is dedicated to all those individuals on the front lines of this fight in Massachusetts and across the world. From first responders and healthcare professionals, to the sick and suddenly unemployed, and to all those residing in lonesome quarantine, this message is for you. And given how hard-hit our industry has been by this pandemic, it’s fitting that our Boston and Cambridge hotels were the ones to initiate this. There are now dozens of hotels participating across greater Boston.”

Follow GBCVB’s Instagram account – @VisitBoston – or the hashtag #LovefromBoston to see the amazing participation and the support for healthcare professionals and those who are most impacted by this crisis.