Discover New England, a nonprofit cooperative destination marketing organization that promotes New England region to international markets, held its annual DNE Summit May 13-15 at the Foxwoods Resort & Casino in Connecticut.

Massachusetts was the largest state delegation from New England with over 100 travel industry participants from Massachusetts, and met with 50+ international tour operators.

In 2019, DNE facilitated more than 5,000 meetings between international buyers and New England suppliers. Each year Discover New England (DNE) hosts 80+ international tour operators and US receptive operators. These individuals meet with New England tourism representatives from lodging properties, attractions, destination marketing organizations and state tourism offices to learn about travel products, establish relationships and initiate contracts for both group tours and foreign independent travelers (FIT).

DNE focuses on these three areas:

  • Raising international consumer, travel trade, and media awareness of New England as a memorable, high-quality, four-season destination;
  • Educating the New England hospitality business on how to work with and generate new business from the international market;
  • Expanding the New England product offered by international tour operators and U.S. receptives and helping them set up itineraries, market the region, and contract accommodations

Find out more about the New England states.