Boston Celtics Red Auerbach Center Opens at New Balance World Headquarters in Brighton

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One of the world’s most successful sports franchises, the Boston Celtics, recently opened its new Red Auerbach Center at New Balance World Headquarters, a state-of-the-art, 70-000 square-foot practice facility located at Boston Landing in the Allston/Brighton neighborhood. The building was named to honor Red Auerbach, the organization’s patriarch who led the Celtics to their first 16 world championships.

The grand opening on June 18 was attended by public officials including Governor Charlie Baker, Boston Mayor Marty Walsh, State Representative Kevin Honan, along with Managing Partner and Team Governor Wyc Grousbeck, New Balance Chairman Jim Davis and other sports, civil and business leaders.

Governor Baker called Boston Landing “a great example of successful collaboration between the private and public sector to expand development opportunities for the Allston-Brighton community. Our administration has been pleased to play a role in this area’s expansion and we look forward to seeing the Boston Celtics and New Balance honor Red Auerbach’s legacy and use the space to build leaders on the court and in the community.”

Mayor Walsh said, “This new facility brings our Celtics home, so they won’t just be winning in Boston, but they’ll be training in Boston as well. I thank the Celtics and New Balance for making Boston a championship city, for earning the banners, for honoring Red’s legacy and putting an emphasis on community, making sure the spirit of the team also extends into Boston’s neighborhoods.”

Representative Honan said, “It was a pleasure to attend the Grand Opening of the Red Auerbach Center last month. We are very excited to have such a storied franchise practice in this state-of-the art training facility in our neighborhood. I have fond memories of attending a Celtics practice at Brandeis University and sitting next to Red Auerbach himself and hearing his commentary on all of the players. It has been wonderful to watch the tremendous growth surrounding Boston Landing.”

Grousbeck called the new Center “the foundation on which future great Celtics teams will be built. We are so glad to honor Red, the architect of Celtic Pride, in this way, and to work with New Balance to build this stunning facility.”

Davis said, “New Balance is extremely proud to join with the Boston Celtics in honoring Red Auerbach’s professional achievements and personal values of teamwork and integrity through the opening of ‘Red’s House’ at Boston Landing. Red Auerbach was a true entrepreneur whose passion for winning and dedication to the sport of basketball and the Boston Celtics was equally matched with his commitment to people and the Boston community.”

Celtics _parquet

Among the features of the new facility:

• Two full-sized parquet floor NBA basketball courts

• Sports science lab and performance equipment, including floor-embedded force plates,

• and other systems for detailed player-performance data collection

• Expanded strength and conditioning, training, and recovery facilities, including a 40-foot

• exercise pool, hydrotherapy pools and a float tank

• Medical exam room with GE Medical Imaging and measuring equipment

• Specially attuned energy efficient GE lighting systems

• Full commercial kitchen and nutrition facilities

• Leading edge audio-visual technology throughout the facility

• Best-in-class players’ locker rooms, auxiliary men’s and women’s locker rooms, players’

• lounge, and nap room

• Expanded media work room, press conference, and broadcast facilities

• Flexible hospitality area designed for community relations activities, partner gatherings,

• and other guest events

• Enhanced work space for the team’s coaching and basketball front office staffs

Find out about year round sporting events in Massachusetts by visiting the Mass Sports Marketing Office.

For information about visiting Massachusetts, go to MassVacation.com.

About Boston Landing
Boston Landing is a mixed-use development encompassing approximately 15 acres of land along the Massachusetts Turnpike in Boston’s Brighton neighborhood. Located along Guest Street, the property is a former industrial area that once served as the region’s largest stockyard. The revitalization of this development will turn the area into a vibrant 21st century destination for like-minded companies, with a focus on work/life balance. Boston Landing’s vision is to create a state-of-the-art development that complements the existing neighborhood fabric through the creation of new office space, retail stores, restaurants, and sports-related uses. In addition to the Boston Celtics Practice and Training Facility, Boston Landing is currently home to the New Balance World Headquarters, the Boston Bruins Practice and Training Facility and companies such as Bose, Roche, Proteostasis and Mass Innovation Labs.