Massachusetts Promotes Its Winter Activities on TripAdvisor

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With winter in full flight across New England this weekend, the Massachusetts Office of Travel & Tourism (MOTT) and Massachusetts Ski Areas Association (MSAA) have launched an online advertising campaign on TripAdvisor to promote the Commonwealth’s 12 alpine ski areas.

The two-month campaign runs through March 5 and promotes Massachusetts as an ideal destination for beginners and advanced skiers and snowboarders.

Governor Charlie Baker and Lieutenant Governor Karyn Polito have declared Friday, January 5 as “Massachusetts Learn to Ski & Snowboard Day” to bring extra attention to winter sports and encourage visitors and residents to support local ski areas. The Massachusetts campaign coincides with National Learn to Ski & Snowboard Month in January. The 12 Massachusetts ski areas are offering special learn to ski or snowboard packages this month.

“We’re thrilled to partner with the Massachusetts Ski Areas Association and TripAdvisor to highlight our spectacular winter activities and experiences across the state,” says MOTT Executive Director Francois L. Nivaud. “We invite visitors to take a fresh look at Massachusetts snow sports, with plenty to offer beginners and advanced skiers and snowboarders. Beginners can master the art of skiing or snowboarding on pristine slopes and manageable trails, and enjoy all the comforts of cozy and family friendly lodges.”

“MOTT has been a great partner in increasing the exposure of our ski areas with this effort,” said MSAA President Paul Maloney, who is also the general manager of Jiminy Peak Resort. “Skiing plays an important role in the state’s overall winter tourism, especially in the western part of Massachusetts.”

Learn more about other winter activities in Massachusetts.

For year round details on visiting Massachusetts, go to