(Caption: A Child’s Garden, Northampton. Photo by Lynne Graves)
by Nam Pham
My plan is to buy my holiday gifts locally, as a way of supporting the businesses who keep our Main Streets, Gateway Cities and neighborhoods vibrant and strong throughout the year.
Earlier this week, Governor Charlie Baker joined the Retailers Association of Massachusetts (RAM) and business leaders at Faneuil Hall to kick off the #BuyinMA campaign, a concerted effort to get Massachusetts residents to buy local this season.
“Our local retailers play a big part in making our cities and towns great,” Governor Baker said. “Let’s keep it that way by doing as much of our holiday shopping here in Massachusetts over the next month.”
With over 600,000 retailers in Massachusetts, accounting for one in five jobs, there is no shortage of places to go in the 351 cities and towns of the Commonwealth. Many of these are small businesses, which are the backbone of our economy.
Jon Hurst, president of Retailers Association of Massachusetts, said, “When you buy in Massachusetts, you are supporting local employers, their employees, local tax revenue and local investments in communities and the economy.”
The holiday season represents 20% of annual retail sales, and that is why December is an important month for stores and small businesses. Massachusetts retailers posted a 3.4 percent increase in holiday sales last year, and there have been five consecutive year-over-year gains during the period, according to RAM. We hope we can make it six consecutive years in 2015.
Buying local does not mean you cannot find international or exotic items. Massachusetts local businesses come from all over the world and have products from all corners of the globe. You can easily get exquisite silk scarfs from India or Vietnam, or intricate wood carving from Africa or Central America or warm lamb wool sweaters from Ireland or Australia, to name a few. Just visit your Main Street stores in places like Abington, Burlington, Cambridge, Chinatown, Fields Corner, Lowell, Somerville, Northampton or Worcester – you will find everything you need.
US Congressman Tip O’Neill of Cambridge famously said that ‘All Politics Is Local.’ This season, let’s make sure that all shopping stays local too.