Massachusetts Convention Industry Rolls out SignatureBoston.com

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(Caption: Boston Convention & Exhibition Center and the Hynes Convention Center)

Do you think Massachusetts wants your convention business?  If there’s any doubt, check out the new website unveiled this week called SignatureBoston.com.  It’s the latest initiative to showcase Boston’s already significant role as a major meetings destination, and its reputation for delivering exceptional service and technology to meeting professions.

SignatureBoston.com is a collaborative effort between Massachusetts Convention Center Authority (MCCA) and the Boston Convention Marketing Center (BCMC), designed to promote Boston’s two convention centers, the Boston Convention & Exhibition Center (BCEC), and the John B. Hynes Veterans Memorial Convention Center.  It will replace “Advantage Boston,” the marketing brand previously used.

James E. Rooney, executive director of the MCCA, says that exceeding customer expectations “is our signature. Unique and personal, a signature represents what a person stands for. In Boston, our signature is a commitment to deliver remarkable experiences, beyond our customers’ expectations.”

Rooney says the signature concept extends beyond the convention centers, one that the entire city embraces. “From the minute attendees step into Logan Airport to their taxi rides, check-ins at the hotel and their experiences at local restaurants, Signature Boston is a promise that defines our city as the best city for a remarkable meetings experience.”

Milt Herbert, executive director of the BCMC, says, “The launch of Signature Boston signifies that we are confident we can give our customers an experience they can’t find in any other city.”

The new Signature Boston initiative coincides with the 10 year anniversary celebration for the Boston Convention & Exhibition Center (BCEC). Since opening the BCEC in June 2004, Boston has consistently ranked as a Top 10 U.S. meetings and conventions destination. In the past decade, the BCEC and Hynes Convention Center combined have hosted 2,400 events, 7.2 million attendees and generated 5.2 million hotel room nights. This activity has generated $5.3 billion in economic activity for the Commonwealth of Massachusetts.

In addition, in 2011 the BCEC and Hynes earned a rare gold standard from the International Association of Congress Centres (AIPC), making Boston only the fourth city in North America and the 12th worldwide to have been awarded this top standard, the highest certification level a convention facility can achieve under strict AIPC guidelines.