LegoLand Discovery Center Opens in Somerville Today

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(Caption: Iconic Landmarks of Boston, made with 3 million lego bricks)

Photo courtesy of MOTT, Phyllis M. Cahaly

If you build it, they will come, so they can build something too! That’s the expectation of the LegoLand Discovery Center in Massachusetts, which opens today in the new Assembly Row complex in Somerville. Expect to see lots of families and earnest young builders descending on the new Center in the coming months, to hone their building skills and to have a lot of fun!

Hailed as the company’s largest LegoLand Discovery Center in the world, it is the sixth center to open in North America, and already tickets are going fast. The buzz started in January when Lego officials held a two day competition at the Boston Public Library to find the best lego builder. Over 100 competitors participated, and the ultimate winner was Ian Coffey of Albany, now the newly hired Master Model Builder at the Somerville store!

The new center has great educational and tourism value, according to Massachusetts Office of Travel & Tourism, as group tours and school classes begin to discover it in the months ahead.

The LegoLand Discovery Center is part of a much larger and exciting building project called Assembly Row in Somerville. The $1.36 billion transit-oriented development of 56.2 acres can accommodate 1.75 million square feet of office space, 852,000 square feet of retail stores, restaurants and a cinema, a 200 room hotel, and 2,100 new residential units. In addition, Partners HealthCare is moving 4,500 employees into a new office building in 2016.

The Massachusetts Office of Housing & Economic Development, which oversees the state’s economic development plan,has committed $27.5 million in funding to Assembly Row through the MassWorks Infrastructure Program. The funds support construction of a new MBTA Orange Line station and infrastructure needed to complete this development. These types of economic development projects are part of the state’s core strategy of long-term investments in education, innovation and infrastructure.

Empowering regions is part of the economic development plan too, and EOHED works closely with local municipal and regional leaders to ensure that they have the means to attract and encourage business investment and job creation. Last year, EOHED launched the MetroNorth Initiative, a consortium of ten Greater Boston communities that include Chelsea, Everett, Malden, Medford, Melrose, Revere, Somerville and Winthrop, plus two Boston neighborhoods, Charlestown and East Boston. These are communities where businesses settle and where people live, work and play, and therefore have enormous potential for smart and dynamic growth.

For more information about Massachusetts’ economic development plan, go to Choosing to Compete in the 21st Century,