Discover Central Massachusetts Promotes Worcester’s Growth as a Visitor Destination

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Discover Central Massachusetts, a regional tourism council organization that markets Central Massachusetts as a competitive destination for travel and tourism, conventions, meetings, and events, has a new video extolling the growth of major hotels and restaurants in Worcester.

The video appears on Boston Business Journal web site.

As the second largest city in New England after Boston, “Worcester is supporting the push to accommodate more group meetings and conventions as well as increasing demand by visitors and employees,” writes Discover Central Massachusetts.

“In the past two years alone, 55 new restaurants have received permits to operate in the city, feeding the eclectic tastes of a millennial workforce, burgeoning college population of 40,000 students, and thriving downtown commercial and retail district centered by the nearly-complete $470 million CitySquare project.

“New hotels are popping up as the result of this progress, driven by an overall 75 percent occupancy rate sitting well above the national average of 67.1 percent of year-to-date averages for the U.S, according to Smith Travel Research. The arrivals of the AC Hotel by Marriott and Homewood Suites by Hilton added more density within the last year, bringing the city’s hotel stock from seven to nine facilities, and total number of rooms from 745 to more than 1,000.”

“As one of Worcester’s newest hotels in 2017, Homewood Suites by Hilton opened in June with a $21 million six-story, 118-room, all-suites hotel specializing in extended stays located in Washington Square across the rotary from Union Station. First Bristol Corporation President James J. Karam said the hotel now has about 35 full- and part-time workers, offering patrons a salt water swimming pool, fitness center, and smaller and larger accommodations. Karam ruled out a large convention space or full-service restaurant opting instead for small meeting spaces to handle 75 people. Karam adds that the hotel is perfect for longer term stays, offering full services including grocery delivery, dry cleaning, direct MBTA commuter rail, and breakfast. And bookings for those rooms are filling up fast.

“Everybody is talking about Worcester,” said Karam. “This city knows what it wants.””

For more information, visit Discover Central Massachusetts.